May the next Taylor Swift era ficially commence: As promised after much anticipation following a week teases that saw the polarizing superstar embrace the snake some say she’s become, Taylor has released the first single from her forthcoming sixth album Reputation. “Look What You Made Do” is her first solo song since 2014’s 1989; her most recent new release was a collaboration with Zayn for last year’s Fifty Shades Darker soundtrack. “Look What You Made Me Do” is a fiery, vengeful explosion, declaring “the old Taylor dead” and the new Taylor a woman out for the kill. (Her recently wiped Twitter bio now quotes the song: “The old Taylor can’t come to the phone right now.”) And for a hilarious twist, the song credits Jack Antonf … and Right Said Fred’s Richard Fairbrass, Fred Fairbrass, and Rob Manzoli (the trio behind “I’m Too Sexy”), though it’s unclear the latters’ contribution. (The song’s hook bears strong resemblance to their infamous hit.)
Maybe she’ll perform it at the VMAs, maybe she won’t. A video for the song is expected shortly – Good Morning America will air a snippet on Friday – but whether she’ll follow tradition and premiere it at the VMAs this Sunday remains a mystery. Reputation is out November 10, with a pre-order revealing it contains 15 songs. At Target, the album will reportedly come with two 72-page magazines “personal poetry and photos, artwork by Taylor, handwritten lyrics, and an exclusive poster,” plus photos from the single’s video shoot. In addition to the song, Taylor has launched new merch including snake rings (does Kim Kardashian get a cut?) and clothing with the word “REP” on it; and she’s already giving fans advanced access to upcoming ticket sales (likely for a tour) through Ticketmaster, restricted to those who purchase the album or her merch. Forget winter, Taylor is coming.
This post has been updated throughout.