Virtual Barb: Nicki Minaj Gears Up To Release New Mobile Game

Posted on in NEWS

Our favorite “Anaconda” artist is out of the Amazon and taking on mobile.

Nicki Minaj recently teamed with Glu Mobile Inc., a leading global developer and publisher of free-to-play games for smartphone and tablet devices, and is now working to develop her very own video game, Rap-Up reports.

Glu Mobile plans to use Minaj’s name, likeness, voice, and creative direction to create the game, which is expected to launch worldwide in the summer of 2016. Niccolo de Masi, Glu Chairman and CEO, seems more than excited to welcome the “undisputed queen of hip-hop” to the company’s growing list of celebrity partners.

De Masi said:

“Nicki brings to Glu her audience of over 100 million social followers and a new music category. We look forward to combining Nicki’s distinctive style and massive global appeal with Glu’s celebrity social gaming expertise.”

Minaj isn’t the first celeb to take on the gaming world. Kim Kardashian’s hit mobile game, Kim Kardashian: Hollywood was also developed by Glu Mobile, and became one of the highest-grossing apps in Apple’s U.S. app store last summer. Kim’s game made $1.6 million within the first five days of launch and ended up generating over $50 million total. Yeah…that’s a pretty hefty chunk of cash.

Similarly to Kim K., Minaj is determined to have a foot in every door. Along with being one of the most popular hip-hop artists on the planet, the 32-year-old rapper has also taken on Myx Moscato, a Kmart clothing line, and a series of fragrances. One thing’s for sure, Nicki doesn’t rest.

SOURCE: Rap-Up | PHOTO CREDIT: Getty

Leave a Reply

Your email address will not be published. Required fields are marked *