Big Sean has teamed up with director Lawrence Lamont to create a short film for his new track “Single Again.” The video tells the story misguided friction in a couple’s relationship due to their opposing viewpoints on Sean’s alleged cheating.
“The visual highlights a few social issues, including social media’s ability to sway people’s opinions to the point disharmony, the social pressures faced by Millennials and Generation Y and media coverage the Black man,” Lamont said in a press release. “While bringing these key issues to light, I also wanted to capture Detroit’s beautiful spirit and style.”
Sean added, “The video has a lot important messages, but the main one is for people to ‘wake up and smell the roses’ in a world where we wake up and check our phones instead.”
“Single Again” is expected to appear on Sean’s upcoming album Don Life. The Def Jam artist has said the LP will be a return to his roots.
Watch the “Single Again” short film above.