Kanye West rolled through Toronto recently as a special guest at hometown hero Drake’s annual OVO Fest, and insinuated that the pair rappers had been cooking up a collaborative album.
While on stage, West asked the crowd if they were ready for a new album, then clarified: “”I wasn’t talking about Pablo. I wasn’t talking about VIEWS. I wanna ask y’all right now: Are y’all ready for this album?”
Now, rumours a joint full-length are gaining more momentum thanks to a mysterious billboard that went up in Los Angeles this weekend.
The giant sign reads: “Calabasas is the new Abu Dhabi” and is accompanied by the label logos for both West’s G.O.O.D. Music and Drizzy’s OVO.
— G.O.O.D. MUSIC (@GOODMUSIC) August 28, 2016
Drake is no stranger to elaborate album rollouts involving billboard campaigns; Take Care, Nothing Was the Same and VIEWS were all prefaced by massive signs looming over Toronto.
Drizzy also took out some ad space recently for a billboard congratulating Rihanna on her MTV Video Vanguard Award. She returned his love with the eye roll seen around the world at last night’s (August 28) VMAs ceremony.
When he extra ❤?!!!
Yeezy previously teased a Drake collaboration last year in an interview with The Breakfast Club, claiming the pair had been working on a mixtape together. “The ‘Wolves’ song came from a conversation that me and Drake had, when was gonna do an album together, and the album was called Wolves,” he said at the time.
Details about an upcoming album from Drake and West are still incredibly vague, but if past campaigns are any indication, something should be on its way soon.