Austin, TX – The annual SXSW Conference & Festival has come and gone as soon as once more. During final week’s festivities, HipHopDX and sneaker cleaner large Crep Protect joined forces to current a particular showcase titled the “Detroit Takeover,” which befell at the 512 Bar on East sixth Street in downtown Austin on — yep! — 313 Day.
Featuring Sada Baby, EMPIRE Records artists La’Britney, FMB DZ, Peezy, BandGang Lonnie Bands, Drego & Beno, Allstar JR, Damedot, Babyface Ray, Neisha Neshae and Snap Dogg, the explosive occasion introduced collectively some the Motor City’s best.
EMPIRE’s Vice President Operations Nima Etminan tells DX, “It was wonderful seeing all these completely different outstanding faces from Detroit come collectively and help one another. My spotlight was seeing rival rappers sing one another’s songs like they’re one huge household.”
Trae Tha Truth, who was additionally in Austin for the SXSW competition, stopped by “Detroit Takeover” showcase to look at the plain expertise on show.
At one level, the “Problem Child Of Detroit” Snap Dogg ignited the group together with his infectious power when he hopped on the ro and began spitting.
“That was one the most effective performances my profession,” he tells DX. “Standing on that ro and seeing everybody flip up exterior my metropolis was one thing completely different.”
DJ Tru saved the nice vibes rollin’ on the 1s and 2s all through the night.
The “On The Cloud” artist delivered her signature model R&B-infused lure music for the amped viewers whereas actively participating her followers.
The Motor City rapper has launched a number of mixtapes, together with Get a Bag or Go Home, Blowing The Extras and Cases Pending. He put all of it on the market through the showcase and absolutely reeled in some new followers.
La’Britney (L) & Damedot (R)
La’Britney and Damedot had no scarcity gratitude for the chance to rock the SXSW stage.
“Much like to Empire and HipHopDX for placing collectively an occasion showcasing Detroit expertise,” La’Britney. “It was a lot good power and love within the constructing.”
Damedot provides, “SXSW 2019 was a tremendous expertise for me and my camp. Coming all the best way to Texas and seeing followers sing alongside to my music had me stunned. We admire Hip Hop Dx having The Mafia down in Austin.”
The showcase was packed as SXSW attendees and artists weaved their manner via the group.
Drego & Beno (L) & Peezy (R)
The Detroit duo captivated the viewers with their very own raucous set whereas Peezy hopped on the mic with ease. The 313 rapper not too long ago dropped No Hook, his newest venture.
“It was dope sharing my launch week with followers in Austin,” Peezy says.
Meanwhile, FMB DZ saved the power excessive together with his highly effective set. Several his tasks, together with Ain’t Gone Lie, Washington DZ and The Gift, garnered important traction on-line and earned him some new followers exterior D-Town, which is strictly what he achieved at SXSW.
Sada Baby, the one artist not signed to EMPIRE, labored his personal magic and had the group whipping out their iPhones to doc his participating set.
And Then There’s Snap Dogg …
… Raisin’ The Ro
Of course, sneaker tradition has all the time been an integral half Hip Hop. With that in thoughts, it made sense for Crep Protect to get behind the “Detroit Takeover” showcase. The firm, which linked up with DJ Khaled for a marketing campaign final 12 months, has been retaining these fly kicks squeaky clear and guarded since 2013 when it made its first sale.