Drake Launches New Champagne Brand Mod Selection

Posted on in BOILER ROOM MUSIC

Drake is taking his Instagram deal with and turning it right into a enterprise. The Grammy-nominated rhymer just lately did so by launching Mod Sélection, a brand new champagne that formally launched earlier this week.

For this enterprise, Drizzy partnered with California-based entrepreneur Brent Hocking to create this luxurious champagne. The beverage will are available in two totally different non-vintage 750ml alternatives: Mod Réserve Champagne ($300) and Mod Rosé Champagne ($400), reports vinepair.com.

According to Mod Sélection’s website, their liqueurs had been solely obtainable to the “political and trade elite” till now. But now their champagnes shall be obtainable to the general public for the primary time ever. You can pre-order the bottles at modselectionchampagne.com.

Drake and Hocking have beforehand collaborated on one other liqueur model Virginia Black Whiskey in 2016. The Toronto rhymer included his dad Dennis Graham within the combine by that includes him in some hilarious advert campaigns taking part in "the world’s coolest dude."

Drake is happy to work with Hocking once more and ship one other liqueur model to . “The product is nice, the presentation is nice, and hopefully the illustration is nice as effectively," he stated in a promotional video Southern Glazer's Instagram web page. "We’ll take pleasure in this run. It must be an extended one and a powerful one. I believe the total bundle is there.”

Raise a glass to Drake's new enterprise enterprise. Salute!

Check out Drake's promotional marketing campaign for Mod Sélection champagne under.