Kimora Lee Simmons Relaunches Baby Phat Brand

Posted on in Fresh Gems

Kimora Lee Simmons has repurchased her iconic streetwear model Baby Phat and plans to relaunch the road later this 12 months. The dressmaker, entrepreneur and former mannequin introduced the information on Friday (March eight) in a press launch.

Kimora’s two daughters with Hip Hop mogul Russell Simmons — 19-year-old Ming and 16-year-old Aoki — may even play integral roles within the model’s relaunch. Ming expressed her pleasure in an Instagram publish.

“Celebrating #internationalwomensday with a really particular announcement!” she wrote within the caption. “Baby Phat has all the time been a model for girls. We have all the time celebrated each form, each measurement, each race, each background; each lady. In 2019, we’re bringing it again for ALL us… Because we’re price celebrating. @BabyPhat.”

In an interview with Bloomberg TV, Kimora defined why the Baby Phat relaunch is paramount.

“It’s crucial that you’ve ladies on each side —  ladies as the tip person, ladies because the creator,” she stated. “We have to take extra that accountability and personal it.”

Baby Phat’s unique dad or mum, Phat Fashion, was based by Russell over 25 years in the past, whereas Kimora served as Baby Phat’s inventive director from 2000 to 2010. In 2004, the corporate was acquired by Kellwood Co. for $140 million.

During its heyday, Baby Phat was Phat Fashion’s most profitable ventures with gross sales in extra $1 billion.

Although Kimora wouldn’t disclose any particulars surrounding the acquisition, she did admit to WWD she had to “hunt round to search out it.”