Producing tracks on seemingly basic equipment is nothing new — for many all-stars eras past, it was the name the game. A common thread, though, was evolution. For example, many the beatmakers who fell head over heels with the art back during the turn the century the PlayStation gem MTV Music Generator graduated to bigger, more complex set-ups.
In recent years, as portable technology has become capable handling the daily workflow many pressionals — from designers to video editors — it’s not surprising that music production iPad has become so wildly popular. Still, despite being a secret weapon choice for many upstarts (and even some vets), the platform lacks a champion; Fruity Loops, in comparison, counted Soulja Boy and 9th Wonder among it’s earliest tastemakers.
That all changed on June 29, when California super-producer Madlib rocked Twitter with a bold claim: the entirety his HipHopDX-perfect rated,n collaborative LP Bandana with Freddie Gibbs was produced on an iPad.
I made all the beats for Bandana on my iPad.
— Madlib (@madlib) June 29, 2019
Some these niggas mad lmao. I’m gonna keep making good music I like. I’m gonna keep doin my thing till i’m 90. i’m gonna keep getting better. That iPad remark was just to say stop making excuses – use a tape deck if necessary. Technology is what you make it.
— Madlib (@madlib) July 1, 2019
Although a follow-up tweet seemed to suggest that perhaps it wasn’t wholly accurate, Freddie Gibbs (in a recent interview) doubled down, adding that Madlib — who only uses iPad (and doesn’t own a cellphone) — produced it specifically on an iPad mini.
While some felt slightly disappointed that a producer they likely pictured producing classics on a dusty analog MPC was potentially catching some sun rays on a balcony while knocking out bangers on the same device as a mere mortal, others saw it as validation and an evident evolution.
I MAKE BEATS ON LOOSELEAF PAPER
— IG : BUCKWILD_DITC (@BUCKWILD_DITC) July 2, 2019
“I tell people all the time that it’s not the machine that makes the beat, it’s your mind,” revered Hip Hop producer Buckwild tells HipHopDX when asked about iPad production. “You’re only operating the machine because that’s what your mind tells you to do.”
Buck, who produced classic tracks like “I Got A Story To Tell” by The Notorious B.I.G and “Whoa” by Black Rob, adds how much production has evolved since he first came in the game. He specifically notes how the primitive MPC 1000 had only 10 second sample times, and its predecessor, the MPC 1200, had only five seconds. “Now we’re in the era having unlimited sample time … we dreamt days like this.”
“Older heads] want to be stuck in the 90s … if you’re doing anything remotely technologically forward, they feel you’re not keeping it real,” he explains. “The point life is to evolve; if you can make beats on the iPad, why not? You can put it in your pocket and produce anywhere. You record your samples, dump them into your device then go to work — and you do what you do.”
— EZ ELPEE (@EzElpee) July 4, 2019
The convenience factor is a sentiment shared by another veteran producer, EZ Elpee — whose discography includes iconic tracks like Capone N Noreaga’s “Bloody Money,” G-Dep’s “Special Delivery,” and Nas and The Braveheart’s “Oochie Wally.”
“When you’re on the run one it is one the best ways to get your ideas out,” Elpee says. “Without having the laptop sometimes, convenience is best.”
While a (potential) Madlib endorsement, as well as that forward-thinking legends, should be all the ammo new jacks need to delve into the new frontier production, it should be noted that younger hit-making producers are no stranger to mobile production, even if they don’t advertise it.
L.A. producer/songwriter Ye Ali (with credits that include Eric Bellinger, Chris Brown, Chika, Juicy J, and Joyner Lucas) praises the casual nature producing iOS. ”Making beats on the iPad is so impersonal that you end up making your best music because there’s no pressure … no big studios, ” he explains. ”It’s like the same thing as people texting intimate, deep thoughts text, but can’t convey it while talking on the phone. Casual technology is more comfortable to create with.
”I made the melody for a beat on my phone garage band and sold it for $10k a month later,” Ali admits.
“I’ve used an iPad for production before — it’s different and more convenient as far as on the go production,” says DaBaby collaborator (“Walker Texas Ranger”) Producer 20. “I rock with the idea producers using an iPad for beats, anything you can use to make music and make it dope is a good idea no matter what it is.”
Producer J57 also points out that many notable producers are implementing iPad production techniques — and nobody even knows. ”One my go-to co-producers, PJ Katz, can play many instruments, is pricient in Pro Tools and Ableton, can get busy with an MPC, and he also brings in some next levels sounds his iPad as well,” J57 says.
Katz most recently worked with J57 on the new Jamo Gang single, “Francis Scott Key.”
“I rock with him because he’s a musical genius and knows how to make it sound incredible — you would never know he utilized an iPad on any the stuff we do.”
Ultimately, there’s no stopping progression, and as evidenced by the number people who referenced Intua’s Beatmaker 3 in the replies Madlib’s tweet, the low barrier entry is extremely attractive. “You know, if he did use the iPad, kudos to him,” Buckwild exclaims. ”I’d be happy for him to take it one step further … it will inspire some young people who look up to them to go and do what he does.”