The Weeknd is Memento Mori.
The XO crooner is bringing his own radio to Apple Music’s Beats 1. While he spends late nights in Paris and learns French, he plans to share his discoveries and experiences during his new radio show. The name “Memento Mori” is derived from the medieval Latin Christian theory and practice reflection on mortality, according to Wikipedia.
Taking to social media, The Weeknd explained where the inspiration came from. “While he’s been hiding out in Paris, he’s decided to start a radio show and present all the music thats inspiring some late nights,” he said.
The first episode “Memento Mori” airs on Friday (June 8) at 12 p.m. EST. It coincides with the three-year anniversary the launch Apple Music during which The Weeknd debuted his hit “Can’t Feel My Face.”
In addition to his radio show, The Weeknd is gearing up to drop a new black-and-white colorway his PUMA x XO Parallel sneakers, which can be seen in the video for Belly’s “What You Want,” at retailers worldwide on June 7.