Why K-pop and BTS are taking over the world

Posted on in MUSIC

Korean house DJ and new addition to the Radio 1 line-up, Peggy Gou, has revealed why K-pop acts such as BTS are becoming a phenomenon in the charts in the UK and globally.

The band recently became the first K-pop act to nab a top 40 single in the UK, following their single ‘Idol’ landing at number 21.

Peggy spoke exclusively to Digital Spy at the Desperados Deep House event in Venice, which saw Peggy DJ in an underwater tunnel submerged in a 42 metre-deep swimming pool.

Wading in on BTS’ popularity, she said: “They are huge – the thing is, I don’t know their music, but I know of them. As someone that has the same nationality, if they are smashing it in their own way and they’re recognising it because of Korea, I am proud. They all have their own thing.

“Some people used to be like, ‘Where are you from? Korea? Oh Korea, where is that?’ But because of this K-pop, they slowly know about the country more and they’re killing it. So as the same nationality, I’m proud. I don’t know any of the music, I don’t hear the music.

“K-pop is very catchy – you hear it once and it’s in your head. If you look at Psy [Oppa]. He does something that no-one ever did and the people are like ‘What the f**k?’ and they loved it because it’s so catchy. You want to forget about it, but the song is still there when you go to bed. I think that’s what it is.”

Elsewhere, Peggy recently landed her own Radio 1 residency, where she’ll collate everything from jazz and old school funk, to some rarer tracks. The 28-year-old counts Radio 1’s Benji B and Annie Mac as close friends and has been overwhelmed by their support.

Speaking about the Desperados Deep House event, Peggy said: “I’ve been lucky enough to DJ all over the world but playing at the deepest dance floor ever at the world’s deepest pool for Desperados Deep House is an epic first for me.

“It was a unique experience to see people expressing themselves in their own way on the dance floor to my music! It shows if you have the right mindset, the world is your dance floor.”

The Desperados Deep House party was produced by Elrow and also featured Magnetic Man member Artwork on the line-up. The event allowed party-goers to submerge themselves on an underwater dance floor and later snorkel around the aqua dance room, which also featured a laser show, bubble cannons and underwater dancers.